The world of physical products and industrial design go hand in hand, but also overlaps digital design. Lucas Couto, Senior Industrial Designer at EGGS Design, explains what creating a physical product is like, from design all the way to manufacturing. Despite the differences working with plastic vs pixels, designers from both industries follow a similar design discipline from understanding a problem and testing assumptions to mocking and prototyping. Lucas walks us through the process of handling iterations in industrial design and answers the big question “is plastic a necessary evil?”