In part one of this conversation, Sarah Kalhorn, of Hotwire’s Industrial Technology practice, talks with Steven Freedman, global head of the Hoistway Information Systems business for CEDES AG, and Keith Larson , VP of Content at Putnam Media, about how the global pandemic is transforming the industrial innovation. While manufacturers pivot to address the rapidly changing needs of a world facing COVID-19, it’s also more clear that this ecosystem is ripe for new solutions and new partnerships that impact their brand.