A professional website that focuses on customer solutions is now a cost of doing business for manufacturers. Ideally, your content is at the intersection of what you want to convey and the questions prospects ask about how to solve their pain points.

These top the list for must-dos:

• Provide searchable content that is customer-focused.
• Leverage SEO.
• Design for mobile.

And these top the list for don’ts:

• Assume a prospect knows what your company does.
• Make it all about your company.
• Underestimate the power of video.

Links mentioned in the episode:

Nearly three-quarters of respondents in a survey say they are conducting more than half of the buying process online before choosing to speak with someone at a company.

https://www.globalspec.com/advertising/trends-wp/SMFE_2020