Brazil-based image consultant Silvia Scigliano is a wealth of knowledge! Since 2008, she has taken great interest in understanding the world of trends in the true definition of the word: “a general direction in which something is developing or changing.” In this conversation, she shares how human behavior and studying history helps us understand why today’s current trends are occurring as well as how we can start to forecast future trends. We’ll discover how trends from the 1920s have come back to 100 years later and why. We’ll also talk about the two polarizing trends that are happening in consumer shopping behavior today—and which she thinks (and we hope) wins out!

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