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INDUSTRY TECH ROUNDUP: YouTube Originals - What Went Wrong?


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Linear TV is dead! Long live YouTube!

Except not in this case. Join us on today's episode as we do a retrospective on a feature named YouTube Originals.

We start with some industry news (FreeVee, SAGs) before diving into Part I: The All Hands (07:53). In this section we provide the history of YouTube Originals, setting up the context in which the product emerged. We further discuss the rise and fall, along with some content highlights (13:37).

In Part II: Missed Objectives and Key Results (23:54), we go into why and how YTO failed and discuss what they could have done differently (33:20).

In Final Thoughts (40:22), we consider where the future of YouTube lies.

So change that ringtone. Get some Guns N’ Roses or something, okay?

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Theme music by ⁠SoulProdMusic⁠ from ⁠Pixabay⁠.

Other music by ⁠Stringer_Bell⁠, ⁠penguinmusic⁠, and ⁠EvgenyBardyuzha⁠ from ⁠Pixaba⁠y.

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