First Camp is the largest camping chain in Scandinavia with 46 campsites in its native Sweden and neighbouring Denmark – and more being added all the time. This fast-growing business is headed up by Johan Söör, who took the time out to speak to us about the strategy of First Camp, the global trends for campsites around the world and the future of the industry. The company has big plans for 2021 and beyond...

Music by Mark Guest