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Brands are inundated with tools, touchpoints, and evolving consumer behaviors amid increasing economic uncertainty.  In the current context the challenge isn't merely building loyalty, it’s operationalizing it at scale and speed. For Kyle Pretsch, President of Bambu, the solution starts with a fundamental shift in perspective: meet customers where they are, move fast, and deliver value with intent. 

In this edition of Loyalty360’s Industry Voices, Pretsch  shares how Bambu is redefining what it means to be “mobile-first,” why customer loyalty needs to go back to fundamentals, and how brands can build loyalty programs that are both responsive and resilient in today’s attention economy.