In this episode, we unpack one of the most urgent questions facing modern brands: is the future of branding immersive?
Joining us is Anne-Liese Prem, Head of Cultural Insights & Trends at LOOP and a leading voice at the intersection of emerging tech and cultural strategy.
We discuss:
🧠 Why play, participation & cultural curiosity are key to future-proofing brands
🕶️ Which immersive technologies are here to stay—and which are just hype
🎮 How Gen Z is reshaping brand identity through digital self-expression
⚠️ What brands get wrong when chasing innovation
A must-listen for anyone building in brand, culture, or the evolving world of immersive consumer experiences.