Coach Marketing Strategies that DON’T work for new coaches

1. Offering Free Coaching Sessions to Everyone: While this might seem like a great way to get exposure and attract potential clients, offering free sessions to anyone and everyone can be counterproductive. People might not take the offer seriously or may not be genuinely interested in the service. This approach can also attract people who are not in the coach's target audience or who are just looking for free coaching.
2. Cold Calling or Cold Emailing: Cold calling or emailing potential clients without prior relationship or permission can be intrusive and may be perceived as spam. This approach is less effective in building trust and connection with potential clients.
3. Focusing too much on Social Media: Social media is a powerful marketing tool, but it's important to use it strategically. Focusing too much on social media can be overwhelming and time-consuming, especially for new coaches who might not have a clear understanding of their target audience.
4. Creating a Website without a Clear Strategy: Having a website is essential for coaches, but it's important to have a clear strategy in place before creating one. Without a clear strategy, a website might not attract the right audience or communicate the coach's value effectively.
5. Not Building Relationships: Building relationships is critical for coaches, especially for those who are just starting. Relying solely on advertising or other marketing strategies can limit the coach's exposure and might not be as effective in building long-term relationships with potential clients.

Overall, it's important for coaches to have a clear understanding of their target audience, their value proposition, and the most effective ways to communicate their message to potential clients. It's also important to be patient and consistent in their marketing efforts and focus on building relationships with potential clients.