Today's show we have the wonderful Ines Rudan. Ines is one of the main marketing leads at Lemax. And she has really insightful experience, first from the B2C industry at Groupon. Now someone who has worked hard and quickly in fully understanding the B2B marketing space at Lemax. From a writing background Ines uses all of her knowlege to understand the different dynamics of B2B marketing. We discuss the benefits of a fully integrated sales to marketing system (in this case Hubspot and Salesforce). We also look into good event management something Ines excuted in the last 12 months. A must listen to anyone in B2B marketing.