John (Yahya) Gardiner, Ford Comms Director: Infinite Diversity in Infinite Combinations 

'Brown Car Guy & Buddies'  In this episode I speak to John Gardiner who has been at Ford Motor Company for 30 years and currently has two jobs - Executive Director, Communications & Public Affairs, Ford of Britain & Ireland, and Corporate Communications, Ford of Europe.  

As well as a PR guru, he's also a Muslim revert, a student of Chinese and Malay Fighting skills, and of course a fellow Trekkie! We find out about his unique career path from selling classic American muscle at aged 12 to Ford Exec via a catering and Custom Car magazines.   

In light of the the lockdown from the COVID-19 Coronavirus and now the #BlackLivesMatter movement and new reports about BAME (Black, Asian and Minority Ethnic) communities in the UK, the conversation inevitably turned to how a big car company like Ford deals with these issues.  There is some encouraging information about that and the post-Lockdown response of the automotive industry, as well tantaslising insight into what's to come from Ford of Europe!  

Infinite Diversity in Infinite Combinations (IDIC) is from Star Trek and represents inclusiveness. It's the basis of Vulcan philosophy. “It represents a Vulcan belief (also Roddenberry’s belief) that beauty, growth, progress — all result from the union of the unlike.” And the symbol, a triangle intersecting a circle, with a stone in the center, represents this with unlike shapes – one smooth and one angular – combining together with a gemstone in the middle, “as the union of words and music creates song, or the union of marriage creates children. The circle can represent infinity, nature, woman, etc; the triangle can represent the finite, art, man, etc.” (Inside Star Trek 1)  

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