In this episode Vern Tremble, Senior Director of Marketing at Wunderkind, and Richard Jones, CRO, Wunderkind, discuss the issues retailers are facing post-COVID; increasing debt burdens, moderating revenue growth, compressing margins, and more. At Wunderkind we believe that by rising to the challenge brands, and companies, can emerge stronger, provide a better future for their consumers by sympathizing with the times, and communicate with personalized messaging to suit their economic hardships.

2:25 - The Current Market Landscape and What That Means for Retailers

5:57 - How Will Inflation Affect Consumer Behavior?

10:00 - Positives for Retailers During a Recession

11:57 - Things Retailers Can Do to Sustain Business and Marketing Performance

17:51 - Third-Party Cookie Deprecation and Converting to First-Party Data

22:10 - Final Thoughts