Prices for goods from furniture to meat have been steadily rising for months. It’s the most obvious symptom of inflation, which is when money buys less than it used to. But there’s no need to panic: This is far from the first time inflation came for consumers’ purchasing power. The question is, how do you make it stop?

Sponsored by EY.

How can you create a growth strategy where everyone wins? Learn more in EY’s latest report: https://www.ey.com/en_gl/consulting/how-can-you-create-a-growth-strategy-where-everyone-wins 

EY Future Consumer Index: https://www.ey.com/en_gl/future-consumer-index

Episode art by Eric Helgas, styling by Alex Citrin-Safadi

Transcript: https://qz.com/2171027