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It was great to return the favor of podcast guesting with Melinda Tse, Louis Leung, and Jared Plumb from inFlow Inventory. They had our host Jim Vinoski on their show, "The Secret Life of Inventory," a few months ago.

For their visit with us, we dove into their strategy of making their show an integral part of marketing their industrial inventory management software.

Highlights:
00:00 - Introduction
02:08 - Guest Backgrounds
06:28 - Inflow Inventory's Origin and Focus
08:20 - The Role of the Podcast in Marketing
23:36 - Challenges and Future Plans
25:46 - Closing Thoughts and Future Directions

This was a great exploration of a really fascinating way to make the most of social media and content creation to help sell software services.

inFlow Inventory's website: https://www.inflowinventory.com/

Jim Vinoski's appearance on "The Secret Life of Inventory:" https://secretlifeofinventory.buzzsprout.com/2232037/episodes/18945032-manufacturing-beyond-machines-culture-ownership-succession-ft-jim-vinoski