In this episode of the Influence Anyone Podcast, host Howie Chan interviews Phill Agnew, host of the UK's #1 Marketing Podcast, Nudge. He is a true master at turning behavioral science into simple marketing tactics.

They delve into the real science of influence and discuss the most impactful strategies to get people to do what you want – ethically, of course.

Phill debunks one of the most widely discussed behavioral science effects and shares the right conditions where tiny tweaks can drive massive action. He also provides the keys to creating a fantastic business and three easy nudges that can help you change your own behavior.

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Episode Breakdown:

0:00:00 The origins of Nudge, the UK's #1 Marketing Podcast

0:06:14 Costly signaling, halo effect, and missed opportunities

0:14:42 The experiment that took Phill by surprise

0:23:10 The famous principle Phill calls BS on

0:32:00 How to make content highly valuable

0:46:43 Easy nudges to change your own behavior

0:54:37 The game-changing newness and sameness principle

1:00:27 The future of human behavior and 7 unchanging truths

1:05:18 A letter to Phill Agnew’s younger self

From Our Guest:

Website

LinkedIn

X

Youtube

Listen to the podcast, Nudge Podcast.

Get people to buy into your ideas and offers!

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In this episode of the Influence Anyone Podcast, host Howie Chan sits down with former Navy SEAL and best-selling author Rich Diviney, a leader in human performance and elite team development. Known for his expertise in decoding human truth, Rich shares powerful insights on how attributes, not just skills, determine our success in high-stress, uncertain situations.

Rich explains how mastering your internal world unlocks your ability to influence others, and most of all, yourself. He dives deep into the neuroscience of fear, the myth of "reaching your potential," and the everyday tactics that high performers use to thrive amid chaos.

You’ll learn how elite SEAL teams select candidates based on qualities, not capabilities, why humor is a survival mechanism, and how you can train yourself to manage anxiety and fear like a combat veteran.

Want to influence behavior and lead in uncertain times? This conversation will reshape how you view performance, growth, and the core attributes that matter most.

Want prospects to become customers and passers-by to become fans? Sign up for the Behavioring Blueprint, my FREE 7-day email course.

Episode Breakdown:

01:47 The real reason behind the Navy SEAL 300lb telephone pole training 

03:39 The unconventional swim test that revealed true SEAL potential

04:50 How attributes differ from skills and why they matter

06:59 Why the Attributes Assessment wins where personality tests fail

10:37 Neuroplasticity and what it takes to change your attributes

15:57 Mastering uncertainty: one of the most important human skills

18:20 How Navy SEALs navigate real-life chaos

21:06 The neuroscience of fear and anxiety, and how to stop them from taking over

28:12 The Navy SEAL secret to make fear go away (or take a back seat)

33:14 "Chocolate-glazed donuts" and the power of humor in stressful situations

36:25 How to practice shifting horizons (even in your everyday life)

43:04 The mantra behind successful skill acquisition

45:06 Hiring for unique attributes over skills for high-performing teams

49:04 The reframe that will allow you to expedite your development

51:53 A letter to Rich Diviney’s younger self

From Our Guest:

Website

LinkedIn

Youtube

Take Rich’s free attribute assessment here: https://hub.theattributes.com/

Get the books, The Attributes and Masters of Uncertainty.

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Produced by Ideablossoms

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Join the One-Time Only FREE Masterclass on How to "Nail Your Niche". Reserve your spot today at howiechan.com/niche.

In this episode of the Influence Anyone Podcast, host Howie Chan simplifies powerful ideas from psychology, behavioral science, and world experts into a playbook you can apply to influence yourself and others and create extraordinary success. He delves into one of the most emotionally charged, yet often missed and misunderstood, concepts in business: niching down.

Howie clarifies what a niche really is, shares the three human truths that drive your resistance, and provides a framework called the Beachhead Commitment to help you choose your first profitable niche without overthinking.

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Episode Breakdown:

03:01 A simple way to think about a niche

07:33 The 3 human truths that stop us from picking a niche

13:04 The power of niching down

15:51 The Beachhead Commitment framework

24:28 What you need to keep in mind

From Me:

Website

LinkedIn

Instagram

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In this episode of the Influence Anyone Podcast, host Howie Chan interviews Kwame Christian,  one of the world's leading voices on negotiation and difficult conversations. He's the founder and CEO of the American Negotiation Institute. He's a bestselling author and the host of the #1 Negotiation podcast in the world, Negotiate Anything.

They delve into the negotiations that matter most. That may have you thinking of boardrooms and big deals, but the hardest and most important negotiations we'll ever face are happening in our daily lives, with ourselves and  at home.

Kwame shares how he coaches himself to consistently take his life to the next level, how you can set your negotiation up for success before it starts, the powerful Compassionate Curiosity Framework, and the key to success in the world.

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Episode Breakdown:

01:58 The freedom of humility and Kwame's family legacy

05:23 Step 1 to negotiating with yourself

07:11 How Kwame uses journaling to coach himself and hyper-optimize his life

12:13 A way to reprogram your mind once you recognize an undesirable pattern

14:50 Managing and using your emotions as tools to go in the right direction

17:37 The power of humility and owning up to your mistakes

21:52 No absolutes: when to make the first offer and when not to

25:52 How to be a better negotiator without relying too heavily on negotiation skills

28:39 The impact of having a strong brand on negotiations

31:37 How to keep spousal negotiations from becoming a train wreck 

36:31 Taking a step back: "What would Kwame say in this situation?"

39:02 The 3-step Compassionate Curiosity Framework and how to apply it

45:04 The importance of practicing the framework even when it feels weird

46:52 Creating the conditions for persuasion is crucial

49:09 The difference between empathy and endorsement

53:39 Powerful negotiation lessons and insights from chess

58:36 The big unlock: marketing and branding are the key to success

1:05:24 A letter to Kwame Christian’s younger self

From Our Guest:

Website

LinkedIn

Youtube

TikTok

Listen to Kwame's #1 negotiation podcast, Negotiate Anything.

Watch Kwame's TEDx Talk, "Finding Confidence in Conflict," with over 645K views.

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Welcome to this new chapter of the podcast! In this special 50th episode, host Howie Chan interviews “The Godfather of Influence” himself, Dr. Robert Cialdini. He is  the globally renowned psychologist behind "Influence", the book that sold over 5 million copies worldwide,  and the man who made persuasion a science.

They delve into the process of influence, Dr. Cialdini's groundbreaking findings, and what it takes to get people to say yes, even before you present the offer.

Dr. Cialdini provides insights into his research and learning journey. He shares stories that led to his breakthroughs and others that changed everything. You'll learn how to influence and persuade yourself and others ethically and effectively.

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Episode Breakdown:

02:22 Dr. Cialdini's shocking and humbling history with Charlie Munger

07:04 The surprising discovery that got Dr. Cialdini started on "Influence"

11:50 Why Dr. Cialdini went undercover and what influenced his research

16:33 Focusing on unchanging human truths and “Small Bigs”

19:29 The backstory behind the 7th and newest principle, Unity

24:00 What happens to phony and manipulative brands

27:21 The power of pre-suasion and how Dr. Cialdini came up with the concept

35:00 How to use pre-suasion to maximize results

40:07 "Post-suasion": what comes after successful persuasion

46:05 Influencing yourself for habit creation and lasting change

48:00 One single sentence that can ready people for the change you want

52:20 No social proof? How to use future social proof in your business

55:50 The difference between ethical and unethical influence

1:00:30 Debunking a myth about influence that refuses to die

1:06:28 A letter to Dr. Robert Cialdini’s younger self

From Our Guest:

Website

LinkedIn

Youtube

X

Facebook

Find all of Dr. Cialdini's groundbreaking books here.

Get people to buy into your ideas and offers!

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Don't want to miss the unveiling of the new chapter with the show? Make sure to subscribe to the podcast and be the first to listen to episode 50, with none other than the Godfather of Influence himself.

In preparation for our very special guest in episode 50, today, host Howie is hitting replay on his interview with Steve Martin, an expert on influence and persuasion and the CEO of Influence At Work.

They delve into how the answer isn’t always more data, what it actually takes to ethically persuade someone, and the power of story to bring someone to your side. The discussion emphasizes that having a compelling case is not enough to influence and persuade people.

Steve dropped one of the most underrated gems of the show in this episode, so it's worth listening to again. He breaks down what it takes to truly influence and persuade someone with the three-part influence equation + the biggest mistakes people make when trying to persuade others–and how to avoid them.

Episode Breakdown:

04:12 How Steve ended up in the world of persuasion and influence

07:09 What most don’t know about Cialdini’s revolutionary book, Influence

10:54 Having a compelling case is actually not enough

18:34 How to be an influential individual or brand–not just now but in the long run

21:54 The influence equation: how it came to be and what it’s all about

27:20 Applying the influence equation with real-life examples

31:34 How context affects influence and persuasion

34:47 The essential role of story in successful influence

36:58 The 2 biggest mistakes that keep you from the outcome you want

45:41 The messenger traits that make people listen

51:41 The one skill that’s always in high demand–even in the age of AI

59:43 How to guarantee the best results

1:07:09 A letter to Steve Martin’s younger self

From Our Guest:

Website

LinkedIn

Find all his books here.

Check out Steve Martin’s course for The Economist, Influence and persuasion in business.

Catch up with my interview with Will Storr in episode 17 of the podcast.

It’s time to turn up the volume on life, make your mark, and live your legend. 🤘🏽

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In this episode of the Legend Effect Podcast, host Howie Chan delves into storytelling for business. But he isn't just telling you to tell your story; he's also teaching you how to do it successfully. The discussion emphasizes that stories don't have to be epic or crazy to be powerful. They just need to be from you.

Howie breaks down the brain chemistry behind great storytelling, walks you through the five factory settings of your audience's mind, and provides you with a framework that will shift how you write and share stories from now on.

Episode Breakdown:

01:37 When Howie's introduction fell flat at a  networking event

02:32 The five factory settings of the brain

03:41 The four-part story framework

04:45 What Howie should have said at the event instead

07:00 The power of telling a personal story

08:47 Start standing out and becoming unforgettable today 

From Me:

Website

LinkedIn

Instagram

Catch up with my interview with Karen Eber to learn more about the five factory settings of the brain.

Legendary Quotes:

“ It wasn't because I was boring, it's because I wasn't telling a story. Me, the person, is interesting. I know that. But I was almost reciting a headline or a resume or something, it's very robotic.” – Howie Chan

“ You don't have to say, 'Oh, Howie, I don't have any stories.' Take any facet, anything that you want to say, and put it in that [four-part framework], and you have a story.” – Howie Chan

“ Instead of telling them a cookie-cutter, one-line about who you are or what you do, you tell them a story that can connect. And they don't have to be epic or crazy to be powerful. Often, the best stories are personal. They're small, but they just need to be from you.” – Howie Chan

It’s time to turn up the volume on life, make your mark, and live your legend. 🤘🏽

Join Legend Letters: The free newsletter helping thousands of business owners influence human behavior (and look like a legend) using brand psychology.

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In this episode of the Legend Effect Podcast, host Howie Chan interviews William Hanson, a leading authority on etiquette and influence who advises royalty, banks, and global brands.

They explore how manners, often seen as outdated, help us connect across cultures, lead with influence, and simply be kind.

William explains the difference between manners and etiquette and shares practical tips to show up with confidence, clarity, and connection in any setting.

Episode Breakdown:

02:41 How William handles others' opinions about his agitating content

06:39 The difference between manners and etiquette

08:29 When to break the rules of etiquette

10:24 The role of etiquette rules for community and belonging

12:32 The consequences of a world where everyone is insecure

13:58 Making etiquette more accessible and William's book cover controversy

18:32 How manners and etiquette rules help and why they matter

25:17 Navigating an etiquette mishap

27:47 Two powerful habits that we could all benefit from having

32:12 What it takes to leave a good first impression

36:07 How to give a good handshake and get out of an awkward one

39:47 The importance of leading by example

41:04 How to approach etiquette rules in a different culture

42:45 Keeping up with the changes in social etiquette

46:43 Breaks in etiquette that drive William mad

49:07 William's viral, controversial How To Eat videos

54:02 How to be more influential as a leader and as a new neighbor

58:01 The power of humor and not taking yourself too seriously

1:01:04 One etiquette rule on its way out and what should remain

1:03:46 A letter to William Hanson’s younger self

From Our Guest:

Website

YouTube

Get the book, Just Good Manners.

Podcasts, Help I Sexted My Boss and The Luxury Podcast.

The cringe comments video that Howie shows William at the start.

How To Eat videos: Banana, Rice, and Peas.

Catch up with my episode with 6x USA Memory Champion Nelson Dellis to learn how to remember names.

It’s time to turn up the volume on life, make your mark, and live your legend. 🤘🏽

Join Legend Letters: The free newsletter helping thousands of business owners influence human behavior (and look like a legend) using brand psychology.

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In this episode of the Legend Effect Podcast, host Howie Chan interviews Ed Tate, the 2000 World Champion of Public Speaking and the go-to coach for corporations, entrepreneurs, and leaders who need to win  hearts and minds in high-stakes moments.

Ed provides the tools to help you create a memorable opening, the steps to rejection-proof your pitch, his recipe for developing a great story, his process for engineering engaging presentations, and how to end your presentation on a high note.

The discussion emphasizes that public speaking and presentation skills aren't just a nice-to-have. These are essential life skills that everyone with a job should master.

Episode Breakdown:

03:59 Ed's 7 seconds of terror and how he turned it all around

08:54 How Ed's stutter led him to his public speaking career

13:00 The road to winning the 2000 World Championship of Public Speaking

19:12 The enemy of a good presentation

22:46 The elements of a memorable opening experience

27:39 Presentation skills: The power of a relevant story

29:22 Steps to rejection-proof your pitch

37:31 Ed's recipe for developing a great story and his secret sauce

45:38 How Ed engineers his powerful presentations

57:26 Ed's recommendations for those looking to become public speakers

1:06:57 Ed's take on AI's impact on the industry of public speaking

1:09:04 A letter to Ed Tate’s younger self

From Our Guest:

Website

LinkedIn

Youtube

X

Check out the best place in the world to build your confidence, Toastmasters.

Watch Ed's winning speech of the Toastmasters World Championship of Public Speaking, One of Those Days.

Get Robert Cialdini's book, Influence.

Get started with speaking! Learn more about the National Speakers Association.

Legendary Quotes:

“ I will never ask an audience to put down their cell phones or their devices or close their laptops because it is my job to be more interesting than any screen. And if I'm not more interesting than any screen, I shouldn't be in this business.” – Ed Tate

“When I began, I emulated certain speakers that I liked. But I started making serious money when Ed showed up on stage as opposed to me being a cheap version of somebody else.” – Ed Tate

It’s time to turn up the volume on life, make your mark, and live your legend. 🤘🏽

Join Legend Letters: The free newsletter helping thousands of business owners influence human behavior (and look like a legend) using brand psychology.

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Get your FREE copy of my Charisma Tactical Toolkit.

In this episode of the Legend Effect Podcast, host Howie Chan interviews Mita Mallick,  a powerhouse executive, a LinkedIn Top Voice, a trusted advisor to some of the biggest brands on the planet, and a best-selling author and speaker. They delve into  what makes a boss bad, and how we can flip the script so that bad behavior becomes a blueprint for better leadership.

The discussion emphasizes that everyone can be a bad boss at some point, but that doesn't mean we have to stay bad. Mita shares practical strategies and tools for us to catch our bad boss moments and come back into being good leaders. She also offers brilliant advice for employees to navigate working for bad bosses.

Episode Breakdown:

04:38 The biggest retention tool we have is currently under attack

07:40 Mita's biggest bad boss moments and the transition into the boss role

11:09 Three factors that make us fall into bad boss behaviors

13:20 Strategies to build self-awareness and become a better boss

16:14 A simple approach to build trust with your team that won't backfire

20:01 Medusa: the baddest of Mita's bad bosses

23:47 The 5Ds of bystander intervention to become a better colleague

29:03 Why people don't intervene in a toxic workplace

34:16 Self-work foundations for good leadership

39:39 The pregnancy penalty and intent versus impact

45:59 Three truths of human behavior that Mita discovered

49:40 Brilliant advice and tools for working better with your boss

53:48 Two messages Mita would leave for every boss

54:47 A letter to Mita Mallick’s younger self

From Our Guest:

Website

LinkedIn

Instagram

Pre-order the book, The Devil Emails at Midnight, out September 30, 2025.

Learn more about the 5Ds of Bystander Intervention at Right To Be.

Legendary Quotes:

“ Have you noticed the engagement on your team shifting and changing? And how many of us have the courage to look in the mirror and say, 'Do I have something to do with that?' Or am I gonna blame everything else?” – Mita Mallick

“ I know there's still Medusas out there in the workplace. I know people still behave this way, and just because you are getting a paycheck every two weeks doesn't give you permission to disrespect or humiliate or devalue people.” – Mita Mallick

“ I hope that we have more courage and humility in the workplace. That's what I think we're in desperate shortage of right now.” – Mita Mallick

It’s time to turn up the volume on life, make your mark, and live your legend. 🤘🏽

Join Legend Letters: The free newsletter helping thousands of business owners influence human behavior (and look like a legend) using brand psychology.

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