If you wish to master the science of persuasion, Influence by Robert Cialdini, is the book to read. What makes people change behavior, what makes them say ‘yes’, and how to persuade people – this understanding dawned on me as I devoured the pages of this book.  Dr Robert Cialdini is a renowned expert in the field of influence and persuasion. With thirty-five years of experience under his belt, he is clearly an expert in the field of academics and research. He spent three years doing field research for this book.

Influence Book Summary: How To Get People To Say Yes: https://accessorytosuccess.com/blogs/books/influence