Book 12 of the Leadership Book Mastermind series is Influence by Dr. Robert Cialdini.

The foundational and wildly popular go-to resource for influence and persuasion—a renowned international bestseller, with over 5 million copies sold—now revised adding: new research, new insights, new examples, and online applications.

In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion—explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. Using memorable stories and relatable examples, Cialdini makes this crucially important subject surprisingly easy. With Cialdini as a guide, you don’t have to be a scientist to learn how to use this science.

Watch ‌us‌ ‌on‌ ‌the‌ ‌weekly‌ ‌‌Empowered‌ ‌Living‌‌ ‌show‌ ‌at‌ ‌noon‌ ‌on‌ ‌Thursday or on YouTube.‌ ‌ ‌

We’re‌ ‌always‌ ‌looking‌ ‌for‌ ‌the‌ ‌story‌ ‌of‌ ‌Breaking‌ ‌Average‌ ‌from‌ ‌the‌ ‌communities‌ ‌that‌ ‌we‌ ‌serve‌ ‌that‌ ‌the‌ ‌world‌ ‌that‌ ‌our‌ ‌listeners‌ ‌are‌ ‌involved‌ ‌in.‌ ‌If‌ ‌you‌ ‌know‌ ‌of‌ ‌a‌ ‌leader‌ ‌out‌ ‌there‌ who‌ ‌is‌ ‌Breaking‌ ‌Average,‌ ‌in‌ ‌the‌ ‌way‌ ‌that‌ ‌they‌ ‌lead,‌ ‌the‌ ‌way‌ ‌that‌ ‌they‌ ‌serve‌ ‌their‌ communities,‌ ‌their‌ ‌organizations,‌ ‌the‌ ‌leaders‌ ‌around‌ ‌them,‌ ‌we'd‌ ‌love‌ ‌for‌ ‌you‌ ‌to‌ ‌go‌ ‌to‌ ‌https://www.breakingaverage.com/podcast‌‌ ‌ ‌let‌ ‌us‌ ‌know‌ ‌of‌ ‌a‌ ‌leader‌ ‌that‌ ‌you‌ ‌think‌ ‌we‌ ‌should‌ ‌talk‌ ‌to‌ ‌as‌ ‌well.‌ ‌

Purchase‌ ‌the‌ ‌Breaking‌ ‌Average‌ ‌book‌ ‌by‌ ‌clicking‌ ‌here:‌ ‌‌http://bit.ly/breakaverage‌ ‌Connect‌ ‌with‌ ‌your‌ ‌‌Breaking‌ ‌Average‌ ‌Crew‌:‌  ‌Paul‌ ‌Gustavson ‌&‌ ‌Rick‌ ‌A. Morris‌ ‌ ‌

Produced by Rick A. Morris with R2 Multimedia, LLC