Here’s the uncomfortable truth:Most PMMs don’t struggle because of lack of skill.They struggle because they can’t influence.

This week, I sat down with Amruta (Amazon GTM Lead + PMM Coach) for Part 2 of our conversation, and we dug into the invisible side of product marketing—the people strategy.

We covered:

* Why Amruta started coaching PMMs (and the repeating patterns she saw)

* The #1 reason cross-functional influence is so hard

* The mindset traps that silently block your career growth

* How to escape execution mode and finally be seen as strategic

💡 My takeaway: Your credibility is your career currency. And influence isn’t a “one-time pitch”—it’s built day after day, through trust and relationships.

👉 Listen here →

💬 What’s the toughest part of influence for you—getting buy-in, building trust, or shifting your own mindset?

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