Hear from Jamil Qureshi - one of the world's preeminent psychological trailblazers - as we uncover the secrets to effective influence and persuasion in a leadership context.

Develop the power to influence and persuade others, accelerating your leadership to another dimension.

Persuasion and influence are both leadership skills, but they are not the same thing.

As a leader your success depends upon your ability to get things done. Individuals who are persuasive can influence their followers, and will induce certain mindsets or behaviours from others.

Persuasion is an essential proficiency for all leaders, requiring you to move people toward a position they don't currently hold.

Influence is having a vision of the optimum outcome for a situation or organization and then, without using force or coercion, motivating people to work together toward making the vision a reality.