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Influence & Persuasion with Murtaza Manji - Episode #24
In this episode, we discuss the Six Principles as mentioned in the book "Influence" by Robert Cialdini. These principles include reciprocity, commitment and consistency, social proof, authority, and scarcity.
Murtaza Manji and I provide examples of how these principles can be used in marketing and sales to get people to say yes. We hope you find them helpful!
We also want to emphasize the importance of reading the book "Influence" by Robert Cialdini. It's a must-read for anyone who interacts with people in a business context.
Don't miss this episode and learn more about these principles!
Chapters:
00:00 Intro
01:27 Robert Cialdini, author of the book Influence
02:55 Who should read this book?
05:02 Murtaza's key learnings from Influence
07:39 Importance of saying “because” in a conversation
10:32 Listening to your gut when making decision
12:16 Six principles mentioned on the book
13:45 Taking responsibility
16:39 Reciprocation
18:11 Commitment
21:11 Social Proof
25:49 Scarcity
29:50 Closing Thoughts
Follow and subscribe to our Podcast:
▶️ YouTube: https://www.youtube.com/@naeemparvez
🎧 Spotify: https://open.spotify.com/show/6B5JdkAWrGSd927rZquJz7
🎧Apple Podcasts: https://podcasts.apple.com/us/podcast/my-first-business-with-naeem-parvez/id1615535576?uo=4
🎧Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5idXp6c3Byb3V0LmNvbS8xOTE1MjA1LnJzcw==
Where to find Murtaza:
💼 LinkedIn: https://www.linkedin.com/in/murtazamanji/
💼 Twitter: https://twitter.com/CoachMRM
🖥 Business Website: https://www.kaizen.ae/
Where to find me:
📸 IG: www.instagram.com/the.naeem.parvez
📸 IG: www.instagram.com/myfirstbusinesspodcast
💼 LinkedIn: https://www.linkedin.com/in/nparvez
🖥 Website: https://www.myfirstbusinesspodcast.com
View all episodes
By Naeem Parvez. Entrepreneur, Investor, Podcaster.In this episode, we discuss the Six Principles as mentioned in the book "Influence" by Robert Cialdini. These principles include reciprocity, commitment and consistency, social proof, authority, and scarcity.
Murtaza Manji and I provide examples of how these principles can be used in marketing and sales to get people to say yes. We hope you find them helpful!
We also want to emphasize the importance of reading the book "Influence" by Robert Cialdini. It's a must-read for anyone who interacts with people in a business context.
Don't miss this episode and learn more about these principles!
Chapters:
00:00 Intro
01:27 Robert Cialdini, author of the book Influence
02:55 Who should read this book?
05:02 Murtaza's key learnings from Influence
07:39 Importance of saying “because” in a conversation
10:32 Listening to your gut when making decision
12:16 Six principles mentioned on the book
13:45 Taking responsibility
16:39 Reciprocation
18:11 Commitment
21:11 Social Proof
25:49 Scarcity
29:50 Closing Thoughts
Follow and subscribe to our Podcast:
▶️ YouTube: https://www.youtube.com/@naeemparvez
🎧 Spotify: https://open.spotify.com/show/6B5JdkAWrGSd927rZquJz7
🎧Apple Podcasts: https://podcasts.apple.com/us/podcast/my-first-business-with-naeem-parvez/id1615535576?uo=4
🎧Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5idXp6c3Byb3V0LmNvbS8xOTE1MjA1LnJzcw==
Where to find Murtaza:
💼 LinkedIn: https://www.linkedin.com/in/murtazamanji/
💼 Twitter: https://twitter.com/CoachMRM
🖥 Business Website: https://www.kaizen.ae/
Where to find me:
📸 IG: www.instagram.com/the.naeem.parvez
📸 IG: www.instagram.com/myfirstbusinesspodcast
💼 LinkedIn: https://www.linkedin.com/in/nparvez
🖥 Website: https://www.myfirstbusinesspodcast.com