While it might appear we have free will, much of our behaviour is determined by principles of social influence beyond our control. In this two part series, we consider the six principles of social influence described by social psychologist Robert Cialdini in his best seller Influence: The Science of Persuasion. In this episode we cover the principles of reciprocation, consistency and commitment and social proof.

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Show notes

The bystander effect
Underground - H. Murakami

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