Influence Unleashed is a series of case studies where we deep dive into iconic ad campaigns and show how the new strategies we teach came from the lessons in the past.
Let's explore the four key pillars of the Behavioral Influence in Marketing (BIM) framework using Wendy's "Where's the Beef" to explore:
<ul><li>Cognitive Drivers</li>
<li>Emotional Drivers</li>
<li>Social Influence</li>
<li>Environment & Design</li>
</ul>
Note: Generated by NotebookLM

Influence Unleashed is a series of case studies where we deep dive into iconic ad campaigns and show how the new strategies we teach came from the lessons in the past. Let's explore the four key pillars of the Behavioral Influence in Marketing (BIM) framework using Wendy's "Where's the Beef" to explore: Cognitive Drivers Emotional Drivers Social Influence Environment & Design Note: Generated by NotebookLM

Influence Unleashed is a series of case studies where we deep dive into iconic ad campaigns and show how the new strategies we teach came from the lessons in the past.
Let's explore the four key pillars of the Behavioral Influence in Marketing (BIM) framework using Wendy's "Where's the Beef" to explore:
<ul><li>Cognitive Drivers</li>
<li>Emotional Drivers</li>
<li>Social Influence</li>
<li>Environment &amp; Design</li>
</ul>
Note: Generated by NotebookLM

Influence Unleashed: How Wendy's used BIM to Find the Beef

Good Assumptions explores how to turn those Assumptions in Marketing into Outcomes. We Cover a Collection of Topics, from basic Marketing 101 topics on how to start from scratch with a new company, to building out an enterprise level Martech Stack to optimize operations and growth in a mature organizations.  From the Basics of Branding to Behavioral Lead Scoring, will explore topics in Marketing through Work Session, AI Generated Overviews and Q&A sessions.

Business

Marketing

Good Assumptions explores how to turn those Assumptions in Marketing into Outcomes. We Cover a Collection of Topics, from basic Marketing 101 topics on how to start from scratch with a new company, to building out an enterprise level Martech Stack to optimize operations and growth in a mature organizations. From the Basics of Branding to Behavioral Lead Scoring, will explore topics in Marketing through Work Session, AI Generated Overviews and Q&A sessions.

Good Assumptions explores how to turn those Assumptions in Marketing into Outcomes. We Cover a Collection of Topics, from basic Marketing 101 topics on how to start from scratch with a new company, to building out an enterprise level Martech Stack to optimize operations and growth in a mature organizations.  From the Basics of Branding to Behavioral Lead Scoring, will explore topics in Marketing through Work Session, AI Generated Overviews and Q&amp;A sessions.

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Influence Unleashed: How Wendy's used BIM to Find the Beef

Influence Unleashed: How Wendy's used BIM to Find the Beef