Influence has been making hip-hop for a long time, about 25 years, performing in lots of venues and competitions, but he only started pushing his music out to the public last year.

“I’m done cooking up the style,” he said. “Now it’s time to put it out.”

To kick off the promotion of Influence and the multitude of sounds that characterize his music, he chose “What You Deserve.”

“‘What You Deserve’ is basically a hip-hop, R&B kind of dance track. It definitely has an Afro-centric dancehall vibe to it.”

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