<p>Welcome to part 2 of our conversation with Amitkumar Banka, Head of Growth at Swiggy, as we dive into India’s ultra-competitive market, where every rupee counts.

Discover how brands can win the price war and why influencers are key in driving impulse buys.

Is influencer power here to stay, or is it just a phase? Tune in for hot takes and sharp insights!

✉️ Contact us: ya@drim.one</p>

Welcome to part 2 of our conversation with Amitkumar Banka, Head of Growth at Swiggy, as we dive into India’s ultra-competitive market, where every rupee counts. Discover how brands can win the price war and why influencers are key in driving impulse buys. Is influencer power here to stay, or is it just a phase? Tune in for hot takes and sharp insights! ✉️ Contact us: ya@drim.one

Influencer Advocacy: UGC vs. DVC, Macro vs. Micro-Influencers

Welcome to Instant Influence, the podcast that brings you exclusive insights from top digital marketing leaders, revealing the strategies behind their most successful campaigns. Each episode offers the latest trends and practical tips you won't get at conferences. Whether you're a marketer, content creator, or entrepreneur, Instant Influence is your go-to source for inspiration and actionable insights.

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Influencer Advocacy: UGC vs. DVC, Macro vs. Micro-Influencers

Influencer Advocacy: UGC vs. DVC, Macro vs. Micro-Influencers