In the next iteration, Influencer efforts need to be tied to the broader value chain of all the Marketing initiatives from events to sponsorships to major tentpoles to OTT to audio branding, etc. #influencer #makr #transient

Influencer as part of the Value Chain

The Transient Identiti podcast is a weekly chronicle of how consumer behavior continuously redefines the Rules of Engagement for Marketers. With an eye towards the future, we’ll discuss Consumer Psychology, Consumer Truths, DTC, Chasing, Revenue Return and Attribution, Marketing Paradigms, Real vs Fake Influence, Branded Content, Decision Making Models, WTF is Path to Purchase, Future of Voice, the Connected City, Why Go Live, etc

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Influencer as part of the Value Chain

Influencer as part of the Value Chain