We hear about influencers everywhere these days. But what even is an influencer, and where does this kind of person fit into the equation when we are talking about leadership and higher ed?

Well, I'm back from NASPA and ready to wrap up season 5 of the podcast! So in this episode, I will break down some definitions we hear when we're in the influencer sphere, explore some innovative and successful influencer campaigns, how Higher Ed could start dipping toes into influencer marketing, and some of my best practices for working with influencers of all sizes.

May is also Mental Health Awareness Month, which was a theme to this season of the podcast. As we wrap up the school year and this season, I just hope you continue to take care of yourself and your people, and find some ways to keep self care in your routines!

And we'll see you in season 6!

Josie and the Podcast is a production of Dr. Josie Ahlquist and is produced by University FM.

For all resources mentioned in this episode, head to: https://www.josieahlquist.com/podcast/influencer-marketing

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LinkedIn: https://www.linkedin.com/in/josieahlquist/

Instagram: https://www.instagram.com/josieahlquist Podcast Instagram: https://www.instagram.com/josieandthepodcast

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Podcast Twitter: https://twitter.com/JosieATPodcast

Facebook: https://www.facebook.com/DrJosieAhlquist/

Website: www.josieahlquist.com

Email: [email protected]

Mentioned in the episode:

• Campus Sonar

• Campus Sonar May Webinar

• university.fm

• NAPSA

• "Post-Pandemic" Conferencing Episode

• May is Mental Health Awareness Month

• Hey Higher Ed, Are you Okay?

• Epic Rap Battles of History

• Leadership isn't a popularity contest featuring Teresa Valerio ParrotInfluencer Marketing Hub: The State of Influencer Marketing 2023

• Morning Consult - Influencer Report

• Dunkin Donuts

• The Charli at Dunkin

• Charli D'Amelio

• YouTube

• NordVPN

• Target: Black Beyond Measure Campaign

• Epic Rap Battles

• Danisha White

• Dillard University Social accounts: TikTok, Twitter, YouTube

• Colorado State University Social accounts: Instagram, TikTok

• The Ram's Life: YouTube

• University of Georgia Social accounts: Instagram, TikTok, Twitter

• Social media ambassadors site for University of Georgia

• Megan Rolfs

• Heartland Community College Social account: Instagram

• University of Arkansas - Fort Smith Social accounts: Instagram, Twitter, TikTok, BeReal

• Rachel Putman

• Florida International University (FIU)

• Joel Villarini

• CUNY's Tik Tok

• Josie's Blog - A Student-Centered Campus TikTok: For students, by students

• Section 5(a) of the FTC Act