Influencer Marketing and Its Place in Higher Education

We hear about influencers everywhere these days. But what even is an influencer, and where does this kind of person fit into the equation when we are talking about leadership and higher ed? Well, I’m back from NASPA and ready to wrap up season 5 of the podcast! So in this episode, I will break down some definitions we hear when we’re in the influencer sphere, explore some innovative and successful influencer campaigns, how Higher Ed could start dipping toes into influencer marketing, and some of my best practices for working with influencers of all sizes. May is also Mental Health Awareness Month, which was a theme to this season of the podcast. As we wrap up the school year and this season, I just hope you continue to take care of yourself and your people, and find some ways to keep self care in your routines! And we’ll see you in season 6!  Josie and the Podcast is a production of Dr. Josie Ahlquist and is produced by University FM. For all resources mentioned in this episode, head to: https://www.josieahlquist.com/podcast/influencer-marketing   Connect with Josie: LinkedIn: https://www.linkedin.com/in/josieahlquist/ Instagram: https://www.instagram.com/josieahlquist Podcast Instagram: https://www.instagram.com/josieandthepodcast Twitter: https://twitter.com/josieahlquist Podcast Twitter: https://twitter.com/JosieATPodcast Facebook: https://www.facebook.com/DrJosieAhlquist/ Website: www.josieahlquist.com Email: [email protected]   Mentioned in the episode: Campus Sonar Campus Sonar May Webinar university.fm NAPSA “Post-Pandemic” Conferencing Episode  May is Mental Health Awareness Month Hey Higher Ed, Are you Okay? Epic Rap Battles of History Leadership isn’t a popularity contest featuring Teresa Valerio ParrotInfluencer Marketing Hub: The State of Influencer Marketing 2023 Morning Consult - Influencer Report Dunkin Donuts The Charli at Dunkin Charli D’Amelio YouTube NordVPN Target: Black Beyond Measure Campaign Epic Rap Battles Danisha White Dillard University Social accounts: TikTok, Twitter, YouTube  Colorado State University Social accounts: Instagram, TikTok The Ram’s Life: YouTube University of Georgia Social accounts: Instagram, TikTok, Twitter  Social media ambassadors site for University of Georgia Megan Rolfs Heartland Community College Social account: Instagram  University of Arkansas - Fort Smith Social accounts: Instagram, Twitter, TikTok, BeReal Rachel Putman Florida International University (FIU) Joel Villarini CUNY’s Tik Tok Josie’s Blog - A Student-Centered Campus TikTok: For students, by students Section 5(a) of the FTC Act