Jenny considers influencer marketing a 'paid advertising' tactic, not just a PR play. She argues that we need to look at influencer marketing the same way as we look at billboards, radio, or any other form of advertising. 

Influencer marketing as paid advertising means...

1. We need to determine a budget and develop a strategic plan like we would with radio, TV, or any other ad investment. 
2. We can proactively find influencers that align with the audiences we want to target. 
3. Secure usage rights to use the influencer's video content 
4. Run that content as paid ads on TikTok and Instagram 
5. Measure and report 

Get our Free Guide to Nano Influencers for Nonprofit Attractions here. 

This podcast is produced by Attend Media.

Attend helps nonprofit attractions drive visitation through paid media. Download our free guide to media planning for nonprofit attractions at our site - attend.media

Interested in being a guest on the show? Visit the podcast's website - MarketingAttractionsPodcast.com