Scott Paul is CEO and founder of Wooly, a software company that grows brand advocates and communities. As a side-hustle he also manages a e-commerce school called Tangible. In the past Scott has worked as a VP at Disney after selling his marketing agency to them in 2015. Currently he lives on a ranch in Utah trying to figure out how to raise his kids and alpacas. In this episode, Scott is going to show us behind the influencer marketing curtain. He’ll explain how companies find influencers and how you can become an influencer yourself. Watch the original video recording here:https://www.stukent.com/?page_id=24220&preview;=true

Influencer Marketing For Beginners

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Whitney Eichinger serves as Southwest Airlines’ Vice President of Culture & Engagement. In her role, Whitney ensures that culture remains at the heart of Southwest’s business. She leads company initiatives designed to better understand, support, and engage Employees across all workgroups throughout their Southwest career. Whitney first joined Southwest in 1999, serving as a media spokesperson and leader on Southwest’s communications team. In 2014, Whitney moved to Michigan and led a global communications team at Ford Motor Company, followed by serving as Director of Communications and then Vice President Communications at Bedrock and Rock Ventures. In 2019, Southwest was excited to welcome Whitney back to lead the Culture and Engagement Department.

"Preemptive Crisis Management Through Employee Engagement" | Whitney Eichinger of Southwest Airlines

In this video, Cody Ryan Martell shares advice on how to write for the customer's journey. He shares a few examples of projects that he has worked on as the Creative Director at Reset Group and the processes he goes through to be successful. Cody shares:  Why good writing makes a difference How to equip yourself with a strong start How to check yourself throughout the writing process. 

Writing for the Customer's Journey: Cody Ryan Martell

Part 8 of 8. After watching parts 1-7, you’ll have a base knowledge for getting started on Instagram. In this final session, Anna covers several different methods you can use to make money using Instagram.

Instagram Masterclass Part 8: Making Money - Anna Semyanova - Stukent Expert Session

Part 7 of 8. Anna covers the key differences in stories and IGTV content. After watching this session you'll understand when and why you should post stories and IGTV content.

Instagram Masterclass Part 7: Stories & IGTV - Anna Semyanova - Stukent Expert Session

Part 6 of 8. In this Expert Session, Anna covers what you need to do to run a successful ad campaign on Instagram. She explains the differences between paid and organic content, why you need both types of content, and she provides a few real-world examples of profitable Instagram ad campaigns.

Influencer Marketing For Beginners

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