Influencer Marketing for Destinations

By Relic Agency

Society & Culture Business Places & Travel

What's Influencer Marketing for Destinations about?

Welcome to Influencer Marketing for Destinations, part of the Destination Marketing Podcast Network. Sit down with influencer Carri Ward from Joy of Adventuring and marketer Melea Hames from Visit North Alabama as they share tips for successful partnerships together. It’s no secret that influencer marketing is important, but we’re starting the conversation of how you can get involved with it!

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Influencer Marketing for Destinations episodes:

08.10.2022
S2 Ep9: Mistakes Destinations Make in Influencer Marketing with Beth Ridgeway
As a complement to our last episode, this episode of Influencer Marketing for Destinations is about mistakes that destination marketers make when working with influencers. To add some more context to this topic, Melea and Carri bring on Beth Ridgeway...
07.27.2022
S2 Ep8: Uncovering Mistakes Destinations Make When Working with Influencers
If you’re a destination marketer thinking of partnering with influencers, this episode of Influencer Marketing for Destinations is for you! Melea and Carri run through three mistakes destinations make when working with influencers and how they can be avoided. Follow Influencer...
07.13.2022
S2 Ep7: Debunking Myths About Influencers
Like with a lot of professions, there can be some misconceptions about working with influencers. On this episode of Influencer Marketing for Destinations, Melea and Carri debunk some of the most well-known myths about influencers like "influencer marketing is too...
06.22.2022
S2 Ep6: Matching Influencers with Brands
On this episode of Influencer Marketing for Destinations, Wissali, also known as @brazilian.babe on Instagram, joins Melea and Carri to talk about how influencers and brands can find the perfect match. Learn more about what platforms different influencers use to...
06.08.2022
S2 Ep5: Making Money on YouTube
On this episode of Influencer Marketing for Destinations, Melea and Carri address the question that plagues destinations across the world: how can we make money on YouTube? A special guest shares her experience on the platform and provides some important...
05.25.2022
S2 Ep4: Social Media Monetization
On this episode of Influencer Marketing for Destinations, Carri and Melea discuss how to monetize content on various social media platforms, from TikTok to Facebook and Instagram. Learn more about how you can make the most of monetizing your social...
05.11.2022
S2 Ep3: Jess Darrington on Making Money on Social Media as an Influencer
On this episode of Influencer Marketing for Destinations, former host Jess Darrington joins Melea and Carri to talk about how she makes money as an influencer. Learn about how different platforms handle compensation and how that can affect you as...
04.27.2022
S2 Ep2: Influencer vs. Creator — What's The Difference?
Welcome back to Influencer Marketing for Destinations and get ready to get the inside scoop on a hot topic. In this episode, Carri and Melea talk about the difference between influencers and creators and why a destination might want to...
04.13.2022
S2 Ep1: New Season, New Hosts, New Perspectives
On this episode of Influencer Marketing for Destinations, Jess and Jacqueline pass the torch to two new hosts for Season 2! Meet your new hosts, Melea Hames, social media manager of the Alabama Mountain Lakes Tourist Association, and Carri Ward,...
02.23.2022
S1 Ep27: Take this Lawyer’s Advice about Following FTC Guidelines
Cortney Remund J.D. brings his personal experience to the show as he talks with Jess and Jacqueline about legal advice regarding FTC Guidelines. We know this is a longer episode than normal, but don’t hesitate to tune in as he...
02.09.2022
S1 Ep26: Breaking Down FTC Guidelines
According to the FTC (Federal Trade Commission), influencers are responsible for making disclosures, being familiar with the Endorsement Guides and complying with laws against deceptive ads. In this episode, Jacqueline and Jess break down the FTC Guidelines Disclosure 101 document...
01.26.2022
S1 Ep25: Bryan from Best Western Shares Tips to Prove Influencer Worth
Following up after our previous episode where we talked about proving the worth of influencers, we’ve invited Bryan, associate director of brand marketing, at the Best Western in Phoenix and who is in charge of their influencer marketing program. Learn...
01.12.2022
S1 Ep24: Proving the Worth of Influencers
It’s our first episode in 2022 and we want to help you set goals and build successful partnerships. In this episode, Jess and Jacqueline will discuss the tricky topic of proving the worth of stakeholders. Whether you are a destination...
12.29.2021
S1 Ep23: Taking Action on 2022 Influencer Marketing Trends
This episode is a full roundup of big topics in 2021 and what Jacqueline and Jess, along with many reputable sources, are predicting for 2022. Don’t miss this episode as you start strategizing your plans for next year! Follow Influencer Marketing...
12.15.2021
S1 Ep22: Top Things To Takeaway from 2021 Guests
As a way to thank all of the guests Jacqueline and Jess have had on the podcast, this episode looks at segments from past episodes and why they are so important to implement in future content and influencer marketing plans....
12.01.2021
S1 Ep21: Storytime: Do’s and Don’ts of Influencer Marketing
After researching and vetting hundreds of influencers, Jacqueline shares strong opinions in the form of real stories that provide do’s and don’ts of partnerships with destinations (and agencies). Jess and Jacqueline are excited to bring you this episode jam-packed with...
11.17.2021
S1 Ep20: Andrea Cannon’s Experience with Privacy and Security
Privacy and Security is something Andrea values heavily. In this episode, Jacqueline and Jess talk with Andrea about stories that brought her safety measures to light. She shares her techniques to post safely and ensure privacy while still traveling throughout...
11.03.2021
S1 Ep19: Privacy and Security for Travel Influencers
With the movement toward being more transparent and authentic, Jess and Jacqueline broach the subject of privacy and security for travel and tourism influencers — or any influencers for that matter. This episode goes into what to share and what...
10.20.2021
S1 Ep18: The Ethics and Controversy of Geotagging with Miss Rover
Listen to Jess and Jacqueline talk with Miss Rover about the ethics and controversy behind geotagging — the concept of sharing geographic location for Instagram-worthy locations. We dig deep into why some do and don’t want this information shared, the...
10.06.2021
S1 Ep17: Geotagging Pros and Cons: Should You Do It?
In this episode, Jess and Jacqueline start with the basics: what is geotagging? Learn how geotagging got started on Instagram and how organizations since have started releasing campaign messages like #Recreate Responsibly, Leave No Trace and Jackson Hole’s “Keep Jackson...
09.22.2021
S1 Ep16: Building Contracts and Content Plans with Gui Cunha
When a destination is a government-related organization, contracts, whether written or not, are important to a partnership. Listen to Jess and Jacqueline talk to Gui Cunha from Do Orlando North in Florida about how they structure their influencer marketing collaborations...
09.08.2021
S1 Ep15: Contract Confidence
Contracts protect both destination and influencer so it’s a vital part of the collaboration. Whether you’re a seasoned professional or just starting out, learn from Jacqueline and Jess what’s in a contract and what you can expect or find out...
08.25.2021
S1 Ep14: How Six Influencers Found Their Travel Niches
In this unique episode, listen to six influencers share their niche and how they got into that area of travel. Find inspiration in these wonderful partners and hear what Jess and Jacqueline take away from their brand success. Links to the...
08.11.2021
S1 Ep13: Breaking Down Travel Niches — Everyone Needs a Niche
It’s not enough to be a travel influencer with the growth of influencer marketing. Influencers need to identify their niches so destinations can partner with the best person for campaigns and both parties can have success. Jacqueline and Jess start...
07.28.2021
S1 Ep12: Tuacahn Amphitheater's Experience with Influencers and Media Kits
Tony Piersanti, marketing relationship manager for Tuacahn Amphitheatre, talks with Jess and Jacqueline about their growth with influencer marketing in the past couple of years. In 2021, Tuacahn started requesting and requiring media or influencer kits in order to collaborate....
07.14.2021
S1 Ep11: A Myriad of Media Kit Must-haves and More
Don’t miss this discussion with co-hosts Jess and Jacqueline about media kits. An equivalent to your business resume, make sure your media kit communicates your brand and worth. Learn exactly what a destination is looking for when it comes to...
06.30.2021
S1 Ep10: Behind the Scenes: How a Destination Builds Influencer Itineraries
Megan Fox has been putting together influencer itineraries for Visit Southern Utah for the last couple of years. Listen to Megan share her top tips for destinations when building itineraries for incoming influencers. Find out all the details in her...
06.16.2021
S1 Ep9: The Itinerary Golden Standard
The itinerary for a travel influencer marketing collaboration is arguably one of the most important pieces of the partnership. As an influencer, Jess calls Relic Agency’s itineraries the “golden standard” as we break down each part for you. Make sure...
06.02.2021
S1 Ep8: Pitching destinations with The Traveling Newlyweds
The Traveling Newlyweds have been doing influencer marketing for over five years. With vast experience, listen to Bobby and Alli share their stories of multiple pitches to Disney before a success and their change from big “top-list destinations” to road-trip,...
05.19.2021
S1 Ep7: Pitching Destinations for a Collaboration
Influencers — have you ever wondered what a destination thinks or wants when you pitch them? Who do you reach out to? What goes into a pitch? How long should it be? Jess and Jacqueline break down everything about pitching...
05.05.2021
S1 Ep6: Southern Idaho's View on Researching and Vetting Influencers with Sarah Rohrbach
Listen to Jacqueline and Jess talk with Sarah Rohrbach from Visit Southern Idaho about her experience with influencers and how she researches and vets them. From photography and authenticity to captions and comments, learn from a destination what qualities they...
04.21.2021
S1 Ep5: Researching and Vetting Influencers
Calling all influencers! Listen in to Jess and Jacqueline as they discuss what destinations look at when researching and vetting influencers. Destinations, take note of what influencers spend their time on and are hoping you take note of (and what...
04.07.2021
S1 Ep4: How Shannon Hall Shares Goals and Values with Destinations and Her Audience
Co-hosts Jess and Jacqueline talk to Shannon Hall, an influencer using the handle @heyshannonhall about goals and values in tourism marketing. Shannon’s brand is driven by values such as rural travel, outdoor experiences, and environmental sustainability. This episode dives into...
03.24.2021
S1 Ep3: Establishing Goals and Values for an Influencer Partnership
Values and goals are necessary when approaching a collaboration between influencer and destination. Hear Jacqueline talk about how destinations define goals and look at influencer values. Listen to Jess talk about influencer brand values and the various goals for a...
03.10.2021
S1 Ep2: Influencer Marketing from the Destinations' Side with Falyn Owens
Influencer Marketing for Destinations is more than getting a free trip. Join co-hosts Jess and Jacqueline as they talk to Falyn Owens, executive director at the Garfield County Office of Tourism about her experiences with influencers from pitching the idea...
02.24.2021
S1 Ep1: The Intro — The Importance of Influencer Marketing
Get to know hosts Jacqueline and Jess, their roles as influencer and marketer, and their personal experiences with travel and influencer marketing. It’s no secret that influencer marketing is important, but we’re starting the conversation of how you can get...

What's Influencer Marketing for Destinations about?

Download our free app to listen on your phone

Influencer Marketing for Destinations episodes:

S2 Ep9: Mistakes Destinations Make in Influencer Marketing with Beth Ridgeway

S2 Ep8: Uncovering Mistakes Destinations Make When Working with Influencers

S2 Ep7: Debunking Myths About Influencers

S2 Ep6: Matching Influencers with Brands

S2 Ep5: Making Money on YouTube

S2 Ep4: Social Media Monetization

S2 Ep3: Jess Darrington on Making Money on Social Media as an Influencer

S2 Ep2: Influencer vs. Creator — What's The Difference?

S2 Ep1: New Season, New Hosts, New Perspectives

S1 Ep27: Take this Lawyer’s Advice about Following FTC Guidelines

S1 Ep26: Breaking Down FTC Guidelines

S1 Ep25: Bryan from Best Western Shares Tips to Prove Influencer Worth

S1 Ep24: Proving the Worth of Influencers

S1 Ep23: Taking Action on 2022 Influencer Marketing Trends

S1 Ep22: Top Things To Takeaway from 2021 Guests

S1 Ep21: Storytime: Do’s and Don’ts of Influencer Marketing

S1 Ep20: Andrea Cannon’s Experience with Privacy and Security

S1 Ep19: Privacy and Security for Travel Influencers

S1 Ep18: The Ethics and Controversy of Geotagging with Miss Rover

S1 Ep17: Geotagging Pros and Cons: Should You Do It?

S1 Ep16: Building Contracts and Content Plans with Gui Cunha

S1 Ep15: Contract Confidence

S1 Ep14: How Six Influencers Found Their Travel Niches

S1 Ep13: Breaking Down Travel Niches — Everyone Needs a Niche

S1 Ep12: Tuacahn Amphitheater's Experience with Influencers and Media Kits

S1 Ep11: A Myriad of Media Kit Must-haves and More

S1 Ep10: Behind the Scenes: How a Destination Builds Influencer Itineraries

S1 Ep9: The Itinerary Golden Standard

S1 Ep8: Pitching destinations with The Traveling Newlyweds

S1 Ep7: Pitching Destinations for a Collaboration

S1 Ep6: Southern Idaho's View on Researching and Vetting Influencers with Sarah Rohrbach

S1 Ep5: Researching and Vetting Influencers

S1 Ep4: How Shannon Hall Shares Goals and Values with Destinations and Her Audience

S1 Ep3: Establishing Goals and Values for an Influencer Partnership

S1 Ep2: Influencer Marketing from the Destinations' Side with Falyn Owens

S1 Ep1: The Intro — The Importance of Influencer Marketing