As a complement to our last episode, this episode of Influencer Marketing for Destinations is about mistakes that destination marketers make when working with influencers. To add some more context to this topic, Melea and Carri bring on Beth Ridgeway from the Hunstville Madison County CVB to give specific examples of how you should and shouldn’t work with influencers as a DMO.

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If you’re a destination marketer thinking of partnering with influencers, this episode of Influencer Marketing for Destinations is for you! Melea and Carri run through three mistakes destinations make when working with influencers and how they can be avoided.

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To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit https://thedmpn.com/. If you are interested in becoming a part of the network, please email [email protected].

Like with a lot of professions, there can be some misconceptions about working with influencers. On this episode of Influencer Marketing for Destinations, Melea and Carri debunk some of the most well-known myths about influencers like "influencer marketing is too costly" and "influencer marketing is only for bigger brands".

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To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit https://thedmpn.com/. If you are interested in becoming a part of the network, please email [email protected].

On this episode of Influencer Marketing for Destinations, Wissali, also known as @brazilian.babe on Instagram, joins Melea and Carri to talk about how influencers and brands can find the perfect match. Learn more about what platforms different influencers use to match up with different brands and how that process works.

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To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit https://thedmpn.com/. If you are interested in becoming a part of the network, please email [email protected].

On this episode of Influencer Marketing for Destinations, Melea and Carri address the question that plagues destinations across the world: how can we make money on YouTube? A special guest shares her experience on the platform and provides some important insights on how you can get started.

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To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit https://thedmpn.com/. If you are interested in becoming a part of the network, please email [email protected].

On this episode of Influencer Marketing for Destinations, Carri and Melea discuss how to monetize content on various social media platforms, from TikTok to Facebook and Instagram. Learn more about how you can make the most of monetizing your social media.

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To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit https://thedmpn.com/. If you are interested in becoming a part of the network, please email [email protected].

On this episode of Influencer Marketing for Destinations, former host Jess Darrington joins Melea and Carri to talk about how she makes money as an influencer. Learn about how different platforms handle compensation and how that can affect you as an influencer.

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To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit https://thedmpn.com/. If you are interested in becoming a part of the network, please email [email protected].

Welcome back to Influencer Marketing for Destinations and get ready to get the inside scoop on a hot topic. In this episode, Carri and Melea talk about the difference between influencers and creators and why a destination might want to choose one instead of the other.

Sprout Social - Digital creators vs. influencers: What’s the difference?

Neil Patel - What’s the Difference Between a Content Creator and an Influencer?

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To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit https://thedmpn.com/. If you are interested in becoming a part of the network, please email [email protected].

On this episode of Influencer Marketing for Destinations, Jess and Jacqueline pass the torch to two new hosts for Season 2! Meet your new hosts, Melea Hames, social media manager of the Alabama Mountain Lakes Tourist Association, and Carri Ward, better known as @joyofadventuring on Instagram, as they discuss their future plans for the podcast.

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To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit https://thedmpn.com/. If you are interested in becoming a part of the network, please email [email protected].

Cortney Remund J.D. brings his personal experience to the show as he talks with Jess and Jacqueline about legal advice regarding FTC Guidelines. We know this is a longer episode than normal, but don’t hesitate to tune in as he answers questions both influencers and destinations may have in collaborating together!

FTC.gov/influencers 

FTC Guidelines Disclosures 101 for Social Media Influencers

FTC Landing Page for Endorsement Guides, Contests, Online Review Programs, Product Placements, Affiliate Marketing and more. -> HERE

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To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit https://thedmpn.com/. If you are interested in becoming a part of the network, please email [email protected].