SHOW LESSince the pandemic all our attention has shifted online which saw many businesses in Jamaica being forced to follow suit.   Now a lot of businesses may be new to marketing online. A popular marketing strategy in Jamaica is Influencer marketing. If you're not familiar it's when businesses use public figures, comedians, athletes or anyone with a large audience to promote their brand.   Though this form has been beneficial for some, it can be a waste of money or even negatively impact your growing brand.   Now here are few things you should consider when doing influencer marketing. Hope you enjoy it.    #marketing #influencermarketing #socialmediamarketing #brand #advertising #humanresources #mediaplanning #mediamarketing #businessjamaica #kingstonjamaica