With the prevalence of brands using influencers to promote their products through social media, students Madeline Bieniarz, Ky Hayes, and Mari Vasquez set out to better understand the risks and rewards of engaging brand ambassadors. Don’t miss this episode as Magdalene Halikias, Account Executive of The Current Agency, a TikTok-focused marketing agency, and DePaul Alum, offers insight on how to be successful with influencers and social media, including a new twist on the traditional 80/20 rule and a take on how GenZ feels about influencer marketing.