Todd Cameron, head of content and strategy at TapInfluence and co-host of Influence Pros Podcast, joins the Marketing Cloudcast. If you’ve been hearing more about influencer marketing, you’re not alone — it’s a tactic of major interest in 2016. In this episode, Todd explains why working with influencers is valuable for businesses of all sizes, even if you’re not working with Kardashians or spending millions. He also shares how influencers’ content can be measured, what types of content they may create, and real-world examples of how it all works.