Join us for a candid chat with Erica Byrum about the shifts in influencer marketing, especially in the TikTok era. As the influencer marketing world is buzzing, we're also seeing the rise of the creator economy. So, what's the difference, and where are things heading? Erica, with her hands-on experience in the space, will break it all down. We'll tackle how the pandemic changed the game, the increasing push for authenticity, and what this all means for businesses. If you're looking to get a grip on the real deal with influencers and creators, this episode is for you.