Gonzaga Podcasts: Career Paths

Influencer Marketing: Way More Than a Pretty Picture


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Traditional ways of marketing are somewhat of the past. Today, influencer marketing is how brands build trust with their consumers. Get an inside look at the nitty-gritty details of influencer marketing. Hear from two current influencers, including a GU grad and a local Spokane celebrity, all about how they stay authentic and their advice for getting into the industry. Another Zag shares her experience with pairing influencers with brands at a Social Media agency, giving us a behind the scenes look at the process of influencer marketing.
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Gonzaga Podcasts: Career PathsBy Gonzaga University

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