Influencer marketing is defined as a new form of marketing that leverages celebrities and people with influence on their followers and transforms it into content-driven marketing campaigns. According to a recent study by influencer media hub, by 2020 influencer marketing is projected to become a $10 billion industry. 63% of brands plan to increase their budget for influencer marketing. It is the fastest-growing online customer acquisition channel ahead of organic reach, paid search and email marketing.