Katie Stoller is a PR marketer and communications professional who helps brands create high-performing influencer marketing campaigns. With experience leading influencer marketing at top PR agencies like Fiat Growth, Golin, and Ketchum, she has worked with high-profile brands like Mulberry, Allstate, Wendy’s, and General Mills. Katie created the Influencer Insider Guide as a resource for marketing professionals. In this episode…

Many brands underestimate the potential of influencer marketing, often viewing it as an arbitrary tactic involving free product giveaways or high-priced celebrity endorsements. With algorithms constantly evolving and organic reach in decline, how can marketers build authentic, scalable campaigns that drive results?

Influencer marketing campaigns should blend creativity with performance. PR and influencer marketing expert Katie Stoller recommends leveraging SaaS tools to filter creators by demographics and engagement metrics, while leaning on trusted relationships to identify high-performing talent. Brands can align with existing fans, invest in paid promotions for visibility, and utilize B2B influencer campaigns to remain relevant and strategic. 

In today’s episode of Marketing That POPs, Michele Ringelberg and Olivia Johnson host PR and influencer marketer Katie Stoller to discuss creating lucrative influencer campaigns. Katie shares why organic reach is declining, influencer pricing strategies, and how to create viral content.