Followers don’t always equal influence. Some creators with millions can’t sell a thing, while others with smaller audiences spark entire movements.

In this episode, Grace and Justin talk through the messy business of being an influencer today: culture, money, and what “influence” really means in 2025.

Inside:

📉 Why follower count ≠ influence (and why some launches flop)

🏙️ L.A. vs. Austin creator culture. Exclusivity, wellness, and ambition

🎲 The rise of La Bubus, blind boxes, and gambling culture for kids

💡 How environment shapes ambition, community, and creator careers

🎙️ Hosted by Grace Ling & Justin Nguyen

📍 How Creators Make Money — the podcast where we unpack the real strategies behind today’s smartest creators.