The Results Show, With Dr David Shephard

Influencing Magically Ep8 – The Ultimate Influence Framework | The Results Show RS S02E08


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This is the episode where it all comes together. After exploring the six psychological principles of influence—liking, reciprocity, social proof, commitment, authority, and scarcity—David and Pete now show you how to blend them into a single persuasive system. If you're serious about influence in business, leadership, or everyday communication, this episode reveals how to use the rules like musical chords, not single notes. It's the grand finale—and your blueprint for influencing ethically, elegantly, and effectively.


00:00 - 02:30 – Intro & Final Episode Setup

A recap of the previous six principles—and why understanding how they work together is the next level of mastery.


02:31 - 05:15 – Influence is a Chord, Not a Note

Why relying on a single technique often falls flat—and how combining techniques creates resonance and results.


05:16 - 08:40 – Practical Examples of Combination

Real-world examples of using 2, 3, or more principles at once to create a compelling, believable, and urgent offer.


08:41 - 11:00 – Navigating Ethical Influence

How to influence with integrity: staying aligned with values, authenticity, and win-win outcomes.


11:01 - 14:00 – How to Build Your Influence Playbook

Using what you've learned to craft a personal persuasion strategy tailored to your life, brand, or business.


Knowing the individual principles of influence is powerful—but knowing how to mix them is magical. This episode is an invitation to think like a strategist, not just a communicator. You'll learn how to avoid coming off as pushy, and instead become naturally persuasive by aligning your message with how people really make decisions. If you’ve watched the series so far, don’t miss this conclusion. And if this is your first episode—welcome to the framework that could change your results forever.


Keywords: influence framework, persuasion strategy, Cialdini principles, ethical influence, NLP and psychology, sales mastery, communication skills, influence in business

Hashtags: #InfluencingMagically #NLP #Cialdini #Persuasion #CommunicationSkills #SalesTips #TheResultShow #PsychologyOfInfluence

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The Results Show, With Dr David ShephardBy David Shephard