Influencing Tomorrow

Is it possible to change the world without changing people's minds and behaviour? And if not, how far should we be willing to go to make that change happen? In the very first episode of Influencing Tomorrow, we're tackling an age-old question I've seen time and time again throughout my 10+ years in marketing: is it ever okay to deliberately shape what people think, believe, and do, even when we're trying to change the world for the better?

From marketing and politics to public health campaigns and social movements, influence plays a powerful role in shaping our world. But it's also something we're deeply uncomfortable with, particularly when it comes to deliberately persuading other people.

So where does persuasion end and manipulation begin? Does changing someone's behaviour require changing their mind first? And what happens when our desire to create positive change comes into conflict with someone's freedom to choose? We're diving into the complexities of influence, the uncomfortable questions that come with wielding it, and what it really means to influence with integrity.

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