Cognitive Engineering

Influential v Popular


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Does listening to The Grateful Dead make you yearn to meet your maker, or do you acknowledge the seminality of their music? Is the term ‘influential’ overused nowadays?
Image: Warner Bros. Records via Wikimedia
Things mentioned in this podcast
- Article analysing influence in pop music https://qz.com/quartzy/1133090/the-most-influential-pop-music-artists-of-all-time-according-to-social-network-analysis/
- Stanford School of Business on social media influencers https://www.gsb.stanford.edu/insights/are-influencers-overrated
- Article analysing survey data about why people follow influencers http://www.olapic.com/resources/consumers-follow-listen-trust-influencers_article/
- Federal Trade Commission reminding ‘influencers’ to disclose sponsorship https://www.ftc.gov/news-events/press-releases/2017/04/ftc-staff-reminds-influencers-brands-clearly-disclose
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Cognitive EngineeringBy Aleph Insights

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