Jim Williams is the VP of Marketing at Influitive. In the episode, we discussed the history and growth of advocate marketing, how to measure success with an advocate marketing program, how MarTech’s growth impacts software purchases, and why ABM is the next stage in B2B marketing evolution.

Read more: http://technologyadvice.com/blog/marketing/growing-brand-affinity-with-influencer-marketing/

More on Influitive: http://influitive.com