Every day, we use something that was created using a forest product. Yet, rarely do we think about where those products come from and how they are produced.

With 9% of the world’s forests and growing demand for forest products, there is a big opportunity for Canada in forestry.

As our country moves to meet zero-emission targets by 2050, Canada has the potential to be a bioenergy and biomaterials powerhouse on the world stage.  The sector has embraced the emerging cleantech, low-carbon era using innovation and new technology to create new opportunities and jobs.

And yet, the road ahead is not without its challenges.

Welcome to season 5 of inFocus with David Coletto.

On this episode of inFocus, I’m joined by Derek Nighbor, the President and Chief Executive Officer of the Forest Products Association of Canada. Derek and FPAC have been a long-time client and this week, we released some new public opinion data on what Canadians know and think about forestry in Canada.

Derek and I spoke about forestry in Canada, the debate about its future, and the challenges facing the industry all in the context of the climate crisis, global supply chain disruptions, and geo-political conflict.

This episode will be of interest to anyone working in government relations, political strategy, natural sources, or climate change/sustainability advocacy.