X (Twitter) just pulled the plug on InfoFi, and if you’re paying attention, this isn’t just a platform update. It’s a marketing reset.

In this episode of Web3 Quick Bites, Olabisi breaks down why X banned incentivized posting, what the rise (and fall) of InfoFi really tells us about fake engagement, and why paying users to post was always a short-term growth illusion.

We’ll talk about:

• Why incentives killed signal and rewarded noise

• How bots, AI slop, and reply spam distorted “growth”

• The real difference between attention, engagement, and trust

• What this means for Web3 founders, marketers, and builders going forward

The takeaway?
You can’t incentivize belief. You can’t pay people to care. And real marketing has never been about points, quests, or vanity metrics.

InfoFi is dead.
Real marketing is back.

🎧 Listen in.

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