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I guess this episode might have been more appropriately titled: Why you should give a crap about this stuff that you don’t think you care about. 

On the surface, no one sees just how sexy data is from your website. It's so much easier to talk about design, fancy effects, and what you “like” rather than what the business goals are and what needs to happen to get those results.

Data makes us accountable to what we want and how the website can help us get that. That’s why it is sexy and so important that you use it. Don’t believe me yet? Listen in on this episode to be convinced why you give a crap about your website data.

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