The blueprint for a typical startup involves investing heavily in cloud services–either from Amazon, Google, or Microsoft. The high costs can quickly eat away at all of the money that startup has raised. In today’s episode, Avi Freedman outlines some of the infrastructure mistakes that can set back a company severely–cloud jail, hipster tools, and lack of monitorability.

Avi is the CEO of Kentik, network traffic, performance, and security visibility company, so he gets lots of perspective on the infrastructure of the average company. We also discussed the business of running a software company, contrasted with the life of a poker player. Avi and I both have some experience playing high-stakes poker, so it was a great opportunity to get his perspective on the parallels between the two fields.

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