Surround Sound SaaS Marketing

Infrastructure upgrades, handling customer support crises and strategic marketing during seasonal slowdowns

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In this episode, we dive into the intricacies of running a tech startup with Amar Ghose from ZenMaid and Rami Khuffash from Hovercode. They discuss the essential strategies and solutions for:


Infrastructure Upgrades:

  • Navigating backend changes and system updates.
  • Ensuring minimal downtime during major upgrades.
  • Balancing technical debt with new feature development.


    • Handling Customer Support Crises:

    • Effective communication during system outages.
    • Building a resilient support team.
    • Learning from crises to improve future responses.


      • Strategic Marketing During Seasonal Slowdowns:

      • Identifying and leveraging seasonal trends.
      • Increasing ad spend during low-traffic periods.
      • Crafting campaigns that resonate with customers year-round.


        • Connect with Amar Ghose

        • Twitter: ⁠https://x.com/itsjustamar⁠
        • Personal website: https://theamaricandream.com/
        • ZenMaid: https://get.zenmaid.com/


          • Connect with Ramy Khuffash

          • Twitter: ⁠https://x.com/ramykhuffash
          • Personal website: ⁠https://ramy.co/⁠
          • Hovercode: https://hovercode.com/
            • ...more
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            Surround Sound SaaS MarketingBy Amar Ghose