Stop us if you’ve heard this one before: “It’s B2B, so it needs to be professional.” While that usually translates to “boring,” Kassandra Quinn, Social Media Strategist at ModSquad, is here to debunk the myth that B2B has to be stiff. With over a decade of experience across B2C and B2B, Kassandra has mastered the art of bringing "people-first" energy to the corporate feed.

In this episode, Kassandra dives into why the most successful B2B strategies mirror B2C mindsets by remembering there is always a human on the other side of the screen. She shares how ModSquad uses humor, like their "CX Nightmares" Halloween campaign featuring "ghosted customers", to build genuine trust and relatability. We also tackle the evolving world of B2B influencer marketing; Kassandra explains why the "practitioner-influencer" is the new gold standard for building authority within niche communities.

Whether you’re struggling to speak to multiple personas or trying to navigate a complex buyer journey, Kassandra offers a masterclass in keeping the "social" in social media. She breaks down how to create content that stretches across the entire funnel and why aligning with your demand gen team is critical for translating customer pain points into thumb-stopping posts.

Hot Topics:

• How to bring B2C energy into B2B content (without losing credibility)

• What B2B influencer marketing really looks like today, and how to do it right

• A simple checklist for deciding if a trend is worth jumping on

• How to create social content that works across the entire B2B funnel