Welcome to OnBrand! In this episode, join host Sarah Grace McCandless as she speaks with Shaina Zaidi, CEO and co-founder of TuMe Beverage Company, about how she drew from her family heritage, along with her experiences as a professional athlete, to build a thriving health and wellness brand that’s redefining the world of sports drinks.

Welcome to OnBrand! In this episode, join host Sarah Grace McCandless as she speaks with Shaina Zaidi, CEO and co-founder of TuMe Beverage Company, about how she drew from her family heritage, along with her experiences as a professional athlete, to build a thriving health and wellness brand that’s redefining the world of sports drinks.

Infusing Science & Soul Into Building a Brand With TuMe

OnBrand  features a closer look at brands through the lens of the consumer, focusing on their desire for true connection with companies across all stages of the journey. Join host Sarah Grace McCandless for interviews and insights on which brands are getting it right and how other organizations can learn from these examples to strengthen, grow, and rise with authenticity.

Business

Marketing

OnBrand features a closer look at brands through the lens of the consumer, focusing on their desire for true connection with companies across all stages of the journey. Join host Sarah Grace McCandless for interviews and insights on which brands are getting it right and how other organizations can learn from these examples to strengthen, grow, and rise with authenticity.

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Infusing Science & Soul Into Building a Brand With TuMe

Infusing Science & Soul Into Building a Brand With TuMe