Brooke Jefferson is a family photographer, podcast host of the Book More Photography Clients Podcast, and business coach, who thrives on helping photographers book more clients through marketing their businesses on social media and building relationships with their local communities. Her focus is helping others maximize their potential by creating a profitable, sustainable, and most importantly, a fulfilling photography business. She’s built a 6-figure photography business and teaches photographers how to grow their own thriving business.

Brooke knows that the best way to increase your growth is through client experience. In fact, she is a known expert on mapping out a client experience and unleveling it. Allowing business owners to both increase their client numbers and retention. Here are some of her powerful tips.

FIRST IMPRESSIONS ARE EVERYTHING

In business you only get one chance and then people have a deep opinion of you. Whether you’re online or have a physical store, you need to focus on your client experience. This means, how are you showing up and how are you making your client feel? Start by asking yourself:

1. Do I have a streamlined and professional way of presenting myself and my services?
2. Do I respond in a timely manner? (Do I greet my customers at the door?)
3. How can I make myself/product/service the obvious choice

Getting real honest with yourself about these questions allows you to see the holes in your processes and how to improve the client experience.

Speaking of processes, Brooke tells us that your systems and processes are the key to an amazing client experience.

Learn more at www.britbennion.com/episode80

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