In this episode of Young, Black & In Business, Anelisa sits down with fashion entrepreneur and designer, Inga Sebata — the creative force behind StitchedByInga.

From growing up in a small town to building a global client base from Johannesburg, Inga shares how her journey through PR, motherhood and creative exploration shaped the bold, authentic fashion brand she leads today.

We dive into the realities of running a design business in South Africa, the impact of mass fashion on local creators, and how she uses storytelling to make each piece meaningful. Inga also opens up about balancing entrepreneurship with family life, managing multiple ventures, and finding joy in her work.

If you’re interested in fashion, creativity, small business growth or building a brand with heart — this episode is for you.

🔎 In this episode we cover:

• Inga’s journey from PR to full-time fashion
• What inspired the birth of StitchedByInga
• Balancing motherhood, marriage and entrepreneurship
• How she uses her PR background to build a global brand
• The biggest challenges facing local fashion designers
• The reality of competing with mass fashion
• Storytelling, individuality and designing with purpose
• Her advice for young creatives and aspiring fashion entrepreneurs

👗 About Inga Sebata

Inga is the founder and designer behind StitchedByInga, a fashion brand known for intentional design, individuality and storytelling. Her work has reached clients across South Africa and beyond, guided by her belief in creativity, authenticity and community.

📢 Connect with Inga

Instagram: @stitchedbyinga and shop items from StitchedByInga online: https://www.stitchedbyinga.co.za/shop/

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